White Hat SEO techniques are those that strictly follow the rules and guidelines that Google has considered to be ethical and abides by the community. Cloaking. 5. Black hat SEO menghasilkan konten berkualitas rendah dan hanya fokus untuk memanipulasi ranking. Grey hat lies somewhere in the middle and it’s up to you whether you can rest-easy whilst using them. what is Gray Hat SEO? seo. Grey hat SEO or gray hat SEO is the collection of search engine optimization tactics that are not totally forbidden by search engines to use for better ranking SERPs but still not considered legitimate. The thing you need to be aware of, however, is that a PBN is a grey hat SEO technique, so it's essential to make your sites appear to be as non-connected as possible. By using PBN links, you have control over your anchor texts to build a dynamic system to generate contextual links to your key landing and sales pages. What Optimization Techniques Do Gray Hat SEOs Use · Buying Expired Domain/Domain Grabbing · Usage of PBN · Web 2. Table of Contents. However, using this can also be useful and is a skill that can be learned and used. Love. At LaunchCDN, we will make sure that your PBN hosting has no footprints as we've been building PBNs ourselves since 2014. These cute little fluffballs are not aggressive enough to bite Google to a point that they are bleeding. White hat SEO is working to improve a website’s search engine rankings while complying with search engine rules and guidelines. on the post-PBN guest posting bandwagon and try to meet the emerging demand independent. A PBN only exists to link to a central website to influence that website’s rankings in the search engines. Search engines always prefer 1 in-depth high-quality content over 100 low-quality content. This is where the acronym PBN comes into play. Gray Hat SEO is riskier than white hat SEO and it generally does not result in your site being banned from search engines but it does often in rare cases. 2,767. Ltd. The Art of Gray Hat SEO. PBN Advantages & Risks. The most common Grey Hat SEO technique is building a private blog network or renting backlinks from a private blog network. While PBNs can be an effective way to improve search engine rankings quickly and cost-effectively, they are considered a black hat SEO tactic by search engines like Google. Checking broken links and build them properly. 3. Required fields are marked *The terms ‘white hat’ and ‘black hat’ are commonplace in SEO. 1 0. Conclusion. In the past, many PBN owners would apply so called “black hat SEO” techniques within their PBNs such as keyword stuffing and this would lead to those blogs being penalised by. In addition, Grey Hat SEO will be changed regularly. Your SEO strategy will usually fall into one of these: white hat, grey hat, or black hat SEO. White Hat vs. “Hats” are the metaphor, according to which SEO professionals perform link building activities of different types. The benefit of PBN links is the speed at which you can achieve the target spot in the SERP and considerably, great for short-term SEO campaigns. PENALTY Google is getting smarter and smarter at seeing/spotting PBNs and other. If you are using domain vendors, the cost will be similar. 2. In this case, the blog network consists of plenty of domains that point to a specific website. Gray hat SEO is a practice that falls between white hat and black hat techniques. Don't leave footprint so that Google can easily caught you. Using White-hat and Black-hat Link-building Methods . Serious Fixing for Serious PBN Footprints: Rooting out the Problem and Practical Solutions. <br><br>A ORM Specialist to boost your Reputation in Local Market and increase visibility of your website and Google. The idea is the “feeder” sites will pass link equity back to the main site, which will. 0 Backlinks can be a little risky. PBNs can also be considered grey hat SEO if the websites you own. Search titles only By: Search Advanced search… 1. PBN adalah teknik. 8. Private blog networks are expensive to build. Black Hat SEO Techniques. There are a number of black hat-SEO techniques that some consider resorting to: Deploying PBN (Private Blog Networks) for building backlinks. It is definitely not considered White Hat tactics, but it’s not wrong to execute some of it’s tactics. Search engine optimization (SEO) strategies are divided into three categories: white hat, black hat, and gray hat. Essentially, you utilize just moral strategies and follow. You get the full percs of footprint free hosting with a managed service on top. Search engine optimization (SEO) is often about making small modifications to parts of your website. Quora — a great place to share knowledge about SEO, and find answers for specific questions. Utiliza técnicas deshonestas y prohibidas por los motores de búsqueda para mejorar el ranking de un sitio web. Introduction According to search engine optimization consultant John Andrews, grey hat SEO is not a cross between black hat and white hat, but tactical/technical practices that are not clearly defined in the materials published by Google and that people may not agree with. Check WHOIS database for the contact information for the owner of the sites. Black hat SEO adalah praktik memanipulasi search engine untuk meningkatkan ranking dan traffic organic. ” This means that the money sites are built with full knowledge that they will likely not stay around for long. Google can penalize your website by checking your site’s backlink profile. Keyword + “guest blogger”. Leave a Reply Cancel reply. Below you’ll find out everything you need to know about this search engine optimization strategy, including what gray hat SEO is, how it differs from white and black hat SEO, and a list of the most popular gray hat activities for increasing search engine rankings and visibility. Having hidden WHOIS data is a red flag. 2- We have fully utilized practical methods, which include over 35 practical methods for improving your search engine ranking, indexing, non-penalty, link building, and advertising,. When a white hat. Discover the answer here. Managed Link Building can be whatever you want it to be – white hat or gray hat. But these tactics only backfire in the form of Google penalties. Using White-hat and Black-hat Link-building Methods . Grey Hat SEO. As the name suggests, a PBN is a group of websites that links to other websites to manipulate their search rankings. Summary. Teknik SEO. PBN backlinks are actually a black hat SEO strategy, but if you […] Brooke Prendergast, 2017 There is a lot of bad press to be found on the topic of Private Blog Networks. If you believe in the long-term efficacy and sustainability of your online brand, don't even give mindshare to a PBN. Summary This PBN service has been tested by the marketplace moderation team to ensure that it meets the standards for the marketplace. Typically, grey hat SEO focuses on techniques that exploit loopholes in guidelines. All other link types we provide are widely considered white hat links that won’t get your site in any trouble with Google. List of White hat SEO techniques to follow in 2023 and beyond. First of all, T-ranks is probably the best PBN I have ever used. There are quite a few SEO strategies that are considered grey hat, and it’s wise to proceed with caution. A private blog network (PBN) is a network of websites created solely to link out to another website and improve its organic search visibility. co Your Site Can Be Penalized. Qué técnicas utiliza el Grey Hat SEO. They would be the ones who are using the best and only the ethical tactics that are in place and follow all of the guidelines set by the search engines. Gray hat SEO is the combination of SEO methods that go along with Google Webmaster Guidelines (white hat SEO) and those that violate them (black hat methods). We will look at their differences and how they impact your SEO results and demystify the confusion…A private blog network (PBN) is a group of websites that only exists to provide backlinks to another website and improve its Google search rankings. Black Hat SEO. com +91-8287398942 Career Objective: I would like to pursue my career in a work environment that will utilize and reinforce my technical skills and abilities and also to apply and gain new cutting edge skills and experience in a rapidly changing field. Publishing Low Quality Content. Since these tactics directly violate Google’s Webmaster guidelines, they can be referred to as black hat SEO. Let’s break down some common grey hat techniques and their white hat alternatives. 5. The lines between white, grey and black hat SEO are not always clear. Gray hat SEO falls somewhere in the. 0 forums, directories and submission sites. Option 1: Xenu’s Link Sleuth. Daftar Isi : hide. They are a black hat SEO tactic. On Page SEO/On Site SEO. But, could become black hat SEO in the future. Those who are called black hat means that they would use some of the riskier practices and tactics that. I suggest you educate yourself about what a PBN really is prior to purchase You can use the search filter to find related. These techniques are not necessarily against the guidelines of search engines, but they are not completely ethical either. One year a certain technique could be considered grey hat, but then the next it could move into black hat territory or even white hat territory. Building a Microsite or Blog. White hat practices are accepted, ethical, and reliable, black hat practices are frowned upon, unethical, and volatile, and gray hat practices are somewhere in between. This was an example of a gray hat SEO. While PBN backlinks can quickly improve website rankings, natural backlinks are more valuable in the long. 0 backlinks. Whitehat vs Blackhat. And in this case, the backlinks to your website will be a pleasant bonus. Some examples include: Private blog network (PBN) link building that “simulates” backlinks from high-DA sites; Cloaking links by being dishonest about what it shows users and search enginesDo you know the difference between white hat, black hat, and gray hat SEO techniques? How do they affect the search engine? How do they affect your website's ranking? In this article, we will teach you all you have to know about gray hat SEO techniques, while giving you an overview on white hat and black hat SEO and search. In an idea world, all SEOs would like to say - with hand on heart - that they only ever use white-hat SEO tactics and won’t go near the mirky and sinister world of black-hat SEO. The idea is the “feeder” sites will pass link equity back to the main site, which will boost its authority and, thus, its ranking power. The way you should see it is as follows. Here’s how it works: First, find a page on the web that you’d like to get a link from. Black Hat vs. A black hat SEO practitioner will manipulate Google’s algorithm by “helping” one-page rank for an entirely different keyword. 5. Another gray hat technique you should be aware of is PBNs, or private blog networks. Below are some typical grey hat SEO techniques. The idea is to artificially boost the perceived authority of the website in the eyes of search engines. For instance, purchasing expired domains for. Rather than helping SEO professionals, the continued use of black, gray, and white hat terminology hinders their growth and the evolution of the SEO industry at large. This is one of the most popular SEO techniques. White Hat SEO: Ethical and legitimate SEO practices within search engine guidelines, focusing on quality content and natural link building. black hat SEO and there seems to be lots of confusion on the subject. These techniques fall somewhere between white and black-hat SEO, often pushing the boundaries and leveraging loopholes to improve search engine rankings. ” Gray hat tactics may get you in trouble, but then again, they might not. Black, white, and grey SEO techniques each come with their own advantages and disadvantages. 2) Careful Keyword Stuffing: Keyword stuffing is bad SEO, and you should avoid it, but careful keyword stuffing with perfect keyword density gives the best result and can increase your website’s organic traffic and page ranking. Grey hat SEO is the middle ground between black- and white-hat SEO techniques (practices that comply with Google Search Essentials and those that violate it). Grey hat SEO techniques are black masquerading as white. While you might have heard that PBNs are scams that won’t help your SEO, that claim is only partly true. Website. Grey Hat SEO is simply a combination of both Black and White Hat SEO. 1. Black hat SEO attempts to manipulate search engines and send organic search traffic to low-quality or even malicious websites. This course is divided into three sections: 1- Basic training, in which we will cover all the fundamentals of black hat SEO. 1. If this is done for the sake of link-building, then it’s definitely gray-hat. They Suffered a Negative SEO Attack. And the problems with the. Google has a rulebook called “Google Search Essentials”, which, until October 2022, was called the “Google. As you can imagine, while White Hat SEO is linked to an ethical, rules-abiding way of working, Black Hat SEO is quite the opposite. If all the IPs from all websites are Same then don't go with PBN. What is Gray Hat SEO? Gray hat SEO is a set of ethical techniques between white and black hat SEO. A site with all it's contents moves to a new domain. . The meaning is clear from the name: it is similar blocks of content published on the web. Google’s main objective is to provide information that best relates to the topic and intent of a specific user’s search, and white hat SEO does this. Black hat SEO practitioners use unethical methods to improve their website’s search engine rankings. The key to this is that a microsite doesn't gather its traffic from SEO. And PBN links are a common link building strategy that still works today; however, it’s considered to be a black hat SEO method that violates Google’s. . So do it carefully or Google could blacklist your website. 7. But since all SEO experts use it, many people consider it as white hat already. For example, using private blog networks (PBNs), buying expired domains for link building, or keyword stuffing in. PBN (Private Blog Network) The most common Grey Hat SEO technique is building a private blog network or renting backlinks from a private blog network. 3. a PBN takes a lot of effort and some sneaky. Black hat SEO is a term that describes devious or unethical practices used to improve a website’s search engine rankings. Learn which color is right for you. A Private Blog Network (PBN) is a collection of websites and blogs used for link building. The SEO business has received a similar stating comparable to SEO action. Grey hat link building is a term for link building which falls somewhere between white and black hat link building. Gray hat SEO. PBN, or money site. Contoh yang pertama adalah menggunakan domain yang sudah kedaluwarsa. Many SEOs I know make the point that what is considered gray-hat and black-hat may be subjective, depending on the industry you are operating in. That's why we put together this blog post on grey hat SEO techniques to improve your website rankings. Gray Hat SEO is a blurred line where it is not a technique that you would inform a search engine you were doing, but not necessarily an automatic penalty if you are caught. The guide explains each, recommends white hats for lasting success, and stresses the importance of user value. but. How do they differ and what do they mean for. Automating Content Creation; 5. Using a private blog network (PBN) is considered a black hat search engine optimization (SEO) technique that may result in negative repercussions from search engines looking for link schemes. Gray Hat SEO involves strategies that may not directly violate search engine guidelines but still push the boundaries of what is considered acceptable. Grey Hat SEO is the third Hat in the collection, but this time it is in grey. This is especially the case with cheap PBN services that sell backlinks from their PBN sites to. Unfortunately, many good websites that employed what are now considered “gray-hat” SEO techniques are being punished with penalties and lower search rankings. Why Would Someone Buy PBN Backlinks? Not every person who decides to use a PBN creates their own network. The following SEO tactics are considered black hat and should not be exercised at all if you want to stay above board with Google and other search engines: Content Automation. 3. Backlinks are considered a “vote of confidence” from another website. devid88 0 Newbie Poster . These cute little fluffballs are not aggressive enough to bite Google to a point that they are bleeding. However, grey hat SEO is a bit more tricky. Gray Hat SEO. Image via Google. This was an example of a gray hat SEO. 1. Although it does not violate existing regulations, this tactic still has some risks. SEO stands for search engine optimization. An excellent example is Clickbait. They are divided by the level of compliance with Google’s webmaster guidelines and mean three approaches: legal, illegal, and semi-legal. And blogger outreach is one of the best ways to get these solid gold links. Funny. These SEO techniques aren’t banned by Google, but they aren’t considered an acceptable way to. Malicious Backlinks. If the expired domain is not pertinent, you could easily enter the grey area of. Xenu’s Link Sleuth was initially conceived as a broken link checker for websites, developed because Web Analyzer was a buggy mess and didn’t suit the developer’s needs. They will often claim that Google’s algorithm is simply. “SEO” नाम तो सुना हुआ लग रहा होगा आपको। इसी SEO को आज हम इस पोस्ट में कवर करने वाले हैं. According to Google, any link-building tactic that is intended to manipulate search rankings is considered link spam. Obtaining backlinks through HARO is considered white hat because it is a legitimate way to get non-spammy,. If you’re using auctions, it’s going to cost you anywhere between $40-$400 for a good domain. The simple trick for not getting encountered issues is putting in minimal effort. Share. It collects its traffic from social media promotion, paid ads, and viral word of mouth. La base del Grey Hat es utilizar técnicas White Hat SEO (sin seguir a rajatabla las directrices de Google) y en algunas ocasiones valerse de técnicas Black Hat para acelerar el proceso de posicionamiento. seo@gmail. Read More : It’s a tactic that is currently either white or black hat but with changes to the ways search engines work could become the opposite in the future. Black hat is a very broad term, and in reality most SEO's are using black or grey hat tactics (and some wouldn't even know). Kualitas Konten. Using doorway pages. Grey hat Seo is an SEO practice that includes a white hat and black hat SEO. Penggunaan Domain yang Kedaluwarsa. Penguin used to demote entire sites with link spam. As a link building technique, PBN has its pros and cons and it belongs to the so-called Grey hat SEO. 7. (314) 736-4430. The top risk for tiered link building is receiving a manual penalty from Google. Berikut beberapa teknik black hat yang wajib kamu hindari: 1. However, grey hat SEO is a bit more tricky. Strategi Gray Hat SEO adalah kombinasi dari White Hat SEO & Black Hat SEO. Either transitioning between the two, or a mixture of the two. A proper understanding of Gray Hat SEO is important because it could improve your site’s ranking without negative consequences, or it could cost you thousands in lost traffic. In some cases, this can even mean complete removal from the search results page. A Private Blog Network is a network of private websites (hence the name) that are used to build backlinks to websites using articles, blogs and various other types of content. This prohibition isn’t automatically in the. Here, your PBN could mostly be considered white hat. then it’s a grey hat SEO technique. Quality content, outreach, and technical optimisation are ethical and legal SEO practises. Hence why this is a “gray” hat SEO tactic because it falls into a gray area. This guide won't provide any secrets that'll automatically rank your site first in Google (sorry!), but following the best practices will hopefully make it easier for search engines to crawl, index, and understand your content. अगर आप एक ब्लॉगर या डिजिटल मार्केटर है तो आपने ग्रे हैट एसईओ के बारे में तो अवश्य सुना होगा। क्या आप. 45. These tools can identify any toxic and potentially toxic links in your backlink profile and provide you with specific information about the originating domains, the toxicity score of the backlinks in question, and more. The idea is the “feeder” sites will pass link equity back to the main site, which will. Methods like paid guest posts and buying back-links are all considered gray hat, but come with. These guidelines detail how Google finds, indexes, and ranks your site. This is one of the most common grey hat SEO techniques to boost your website ranking. Black Hat SEO: Unethical SEO tactics breaking rules, often leading to penalties. IE what you need to do now to make sure a PBN site safe is a lot more than you had to do 3/4 years ago. Led by Saad Raza, a highly experienced SEO trainer with a wealth of hands-on industry knowledge, our course will immerse you in live. However, if done correctly in conjunction with white hat SEO, you can reap significant benefits in a short period of time. Either transitioning between the two, or a mixture of the two. Simak mengapa teknik ini perlu dihindari di sini. Minimal efforts can be your active presence on. You want to provide high-quality, natural content to your readers, and build high-quality natural links on external publishing websites. Go to our affiliate SEO guide for related SEO tips. Step #2: Understand What You Want To Link To And Why. White hat SEO strategies typically involve creating helpful content, earning. Digital Marketing Gray Hat SEO What is Gray Hat SEO? Is that good for the website? Last updated on April 14th, 2023 by RGB Web Tech In this guide, we’ll answer. Here are three reasons: 1. That would put link building, a thing we all do, squarely on the. Cloaking. 8 Top Grey Hat SEO Techniques of 2022 1# Buying Expired Domain Name. If a member of the Web Spam team inspects your website’s backlink profile and suspects a link scheme like this is being used, then your. With over 100 years experience in the SEO industry just between the admins & mods of this community, you know you'll be getting the veteran advice the. Their authority is based solely on manipulation. PBN Pros and Cons. PBN can provide a lot. Gray Hat SEO . So if you do some black-hat SEO, negative SEO from your black-hat competition may bring unnecessary attention to your website. 1. This makes it appear like hundreds or even thousands of independent websites run by one person. If all of the site owners are the same, it’s obvious the blogs are connected. Grey hat marketing is a combination of commonly accepted SEO techniques, such as paying someone to write an article for your. Celebrate. You only pay for results. Gray Hat SEO. Keyword stuffing. And it works incredibly well, with fantastic ROI. It contrasts with white hat SEO, which encompasses techniques approved and recommended by search engines. Spun Content. The key to effective SEO is all about balance. In addition, we will remove links that are spammy SEO links, have broken links, repetitive posting pages, do not resolve, and other black/grey hat SEO practices that will negatively affect the quality of the user experience on our Booster Pages or PBN. Negative SEO attacks are when a black-hat SEO link points toxic backlinks towards another website. So do it carefully or Google could blacklist your website. White hat SEO refers to practices that are in line with the terms and conditions of the major search engines, while black hat SEO refers to techniques that are designed to. 5x 2x 0:00 142: A Peek into the World of PBNs and Grey Hat SEO with Matt Diggity Apple PodcastsGoogle PodcastsPlayer. Sue Pollitt Helen Pollitt and May 4, 2020 381 SHARES 3. You can also Cloudways to host your PBNs. Home. “keyword” + “sponsors”. What You Can Do. Although it may sound like an effective way to boost your website’s rankings, the truth is that using PBNs as part of your SEO strategy can land you in hot water with search engines. 2- We have fully utilized practical methods, which include over 35 practical methods for improving your search engine ranking, indexing, non-penalty, link building, and advertising,. Grey Hat SEO is a technique that merges white hat and black hat SEO methods. With Google posting constant updates (1 per month for the last 3 months at the time of writing), keyword research becomes more channeled. The Ugly: Grey Hat SEO. Gray hat adalah praktik SEO yang berada di antara teknik white hat dan black hat. Black Hat SEO technique resulted in a drop-down of close to seventy positions on Google. So the basic outline of what I did was: Social Signals > PBN Post Page > Money Site x20 Some points to take into consideration: Those 20 PBN post pages were all targeting different keywords. The Proper SEO Group is the ultimate grey hat discussion community. Rather, this type of SEO relies on exploiting unclear or ambiguous guidelines. 1. PBN (private blog network) Frequently Asked Questions Should You Use Grey Hat SEO Techniques? Related Reads What Is Grey Hat SEO? Grey hat SEO. These link networks can be massive and mean building multiple topically relevant sites solely to link to one another. Buying Links. Grey hat SEO is the combination of ‘Black hat SEO’ and ‘White hat SEO’, that helps to improve search engine ranking and visibility for a definite website. White Hat SEO techniques are those that strictly follow the rules and guidelines that Google has considered to be ethical and abides by the community. Gray Hat SEO involves strategies that may not directly violate search engine guidelines but still push the boundaries of what is considered acceptable. Likewise, we may suspend the offending posting account for a short period or cancel the. We should start by defining exactly what gray hat SEO is and how it’s different from other types. However, PBNs, which can get you plenty of links fast, is considered the “actual” gray-hat side of link building. Exploring the Shades of SEO. You’ve just stumbled upon the most secure and powerful private blog network available in the SEO market today! After a decade of analysing this often overhyped strategy, we have mastered the art of building, managing, and leveraging a network of over 1500 sites. Penney did was one of the examples of black hat SEO. Building Authority with SEO "PBN" Domains (Gray Hat Experiment) Thread starter RedPanda9; Start date Oct 4, 2017; Tags affiliate maketing dropped domains follow along pbn seo whitehat Oct 4, 2017 #1 RedPanda9 Regular Member. 0’s links is considered as Gray-Hat SEO because anyone can generate, edit and update content for free. Appearing in search results is vital. Link farms are very similar to Private Blog Networks (PBNs) but the difference is that PBNs are built to send link juice to a website outside of the PBN, while websites within a link farm only link to each other. Simak beberapa contohnya di bawah ini untuk memperdalam pemahaman Anda:! 1. While it might seem intuitive, gray hat SEO doesn’t actually fall between white and black hat. A lot of SEO pros walk the gray hat line. Private Blog Network (PBN) Salah satu teknik yang hampir mirip dalam black hat SEO adalah link farming dan PBN. For example, creating quality content ( white hat) and buying backlinks to it ( black hat ). Backlinks, also known as “inbound” or “incoming links,” are links from one website to a page on another. What is a grey hat seo? Gray hat SEO is an SEO practice that combines white hat and black hat SEO. its fairly safe when done right. These unethical tactics don’t solve for the searcher and often end in a penalty from search engines. Old domain also redirects to a new address for a couple of years. This technique is considered risky and may result in a penalty from Google. Like. Grey hat SEO is slightly riskier than white hat SEO because it exploits the search engine guidelines to increase a page ranking on the SERP. Doorway Pages. Is PBN a black hat SEO technique or gray hat SEO technique? If you’re building a Private Blog Network (PBN) only using duplicate content and irrelevant backlinks, then it is surely a black hat. Both of these definitions have a commonality. As with many things, there is a gray area in SEO. Jun 2021 - Present2 years 5 months. Our thorough and conscious approach has proven to be successful in. Grey hat SEO is a term used to describe search engine optimization (SEO) techniques that fall outside of the bounds of what is considered “white hat” or “black hat. PBN (private blog network) is a link-building method that is usually considered black or gray hat SEO. To avoid a Google penalty, be sure to avoid any of the six common black hat SEO tactics listed below. 4. The use of SEO strategies and tactics that blur the line between white-hat and black-hat methods. Spinning Content; 4. 5. Links – both internal and external – are one of the most important aspects of SEO. PBNs. Achat de domaines expirés. For example, Google says “Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines”. Grey Hat techniques are used to boost a website's ranking on search engine results pages (SERPs), but they may not always align with the search engines' guidelines. Black Hat SEO is known as “Spamdexing”, a search engine spam. So lets look at the top gray & black hat tips for SEO’s. All those different keywords were ranking already in Google. For example, purchasing expired domains with high domain authority or using private blog networks (PBNs) to boost your rankings. PBN for SEO and backlinks follow two methods. However, some industries in themselves are black hat, meaning you need to use a minimal amount of slightly underhand SEO tactics to remain competitive in. It is a way of influencing the rank of a page by artificially increasing the number of linking to it and the anchor texts used for that. Cloaking. In short, it refers to the correct, ethical way to optimize a site.